I am an accomplished design leader, UX expert, service designer and MBA-holder with 15 years of experience in delivering innovation and design across multiple sectors, with a primary focus on financial services and the capital markets. I have a proven track record of building and leading design and research teams to achieve exceptional outcomes in complex environments.
I have a rare end-to-end skillset covering design leadership, business strategy, workshop facilitation, human factors and social science research methods, information architecture, service design, experience prototyping, UI design, design systems, processes and methodologies, and strong technical knowledge. I am an expert user of design and design-collaboration tools such as Figma, Sketch, Miro and Mural. Especially impactful in delivering elegant solutions in data-rich, complex problem spaces and developing new interaction experiences for novel technologies, including AI and LLMs.
I have degrees in Psychology, Human-Computer Interaction, Fine Art and an Executive MBA from Imperial College, enabling me to bring deep human insights, creativity and sophisticated strategic thinking and stakeholder engagement skills to my work.
Brands and organisations I have delivered work for include HSBC, Lloyds Banking Group, VISA, American Express, SWIFT, Barclays, Nest Pensions, Royal London, the NHS, Public Health England, BP, Sainsbury’s, Airbus, the Ports of Rotterdam and Senegal, Twitter, Bupa, Jansen Pharmaceutical, Smiths Detection, Hitachi.